Cheshire-based The Ice Cream Farm was recognised as Large Visitor Attraction of the Year at Marketing Cheshire's annual Awards, held at Chester Racecourse on Friday, 25th November.
Marketing Cheshire's annual awards welcomed some of the most respected businesses in the region, demonstrating the exceptionally high level of competition that Cheshire boasts. The award itself recognises exceptional attractions who are dedicated to offering the highest customer experience, use innovative marketing, and receive more than 75,000 visitors per year.
The Ice Cream Farm fought tough competition from the likes of Chester Zoo and Paradise Island Adventure Golf to be crowned Cheshire's Large Visitor Attraction of the Year, with the recent £5million redevelopment playing a big role in the attraction's success.
Marketing Cheshire Chief Executive, Katrina Michael, comments: "Cheshire's tourism industry really is going from strength to strength and this has been one of our most competitive years yet, reflecting our unique products and the high quality of our tourism offer across the board.
"In Cheshire we're lucky enough to have some of the top attractions in the country and The Ice Cream Farm have moved into a different league to become one of these with their recent multi-million-pound development. We're delighted that The Ice Cream Farm will now go on to represent Cheshire at the VisitEngland Awards for Excellence 2017.
With growing numbers, The Ice Cream Farm tourist attraction reached capacity in 2013, when the £5million redevelopment was undertaken to meet demand. The Ice Cream Farm now offers an amazing array of activities for families on varied budgets, including award-winning soft play, the world's largest ice cream parlour and Europe's largest sand and water play.
Director of The Ice Cream Farm, Jonathan Fell, comments: "We couldn't be prouder to win this year's award from Marketing Cheshire. The redevelopment was a mammoth task but we are so pleased with what we have achieved. It is completely down to the tireless efforts of our fantastic staff that we have had such a successful year and we hope to match this in 2017."