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Ice Cream Farm News

29th January 2025 @ 6:06am – by Ceidiog Communication for Harlech Foodservice
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Family ice-cream business booms after teaming up with top wholesaler

An award-winning family ice cream business is seeing its business boom thanks to a partnership with one of the UK's fastest-growing food wholesalers.

Cheshire Farm Ice Cream signed a distribution deal with Harlech Foodservice 12 months ago and as they go into a second year their sales are forecast to rise to over 65,000 litres.

They have gained 153 new stockists of their 50-plus flavours of real dairy ice cream, sorbets and plant based ice cream.

The venture started out in 1986 when dairy farmers Tom and Margaret Fell looked to diversify into ice cream after cuts to their milk quota.

They set up an ice-cream shop on their tenant farm on the Bolesworth Estate, and the business went from strength to strength and soon started supplying local hotels, shops, restaurants and pubs and they now have nine vans that deliver to those customers.

Nearly 40 years on sons Graeme and Jonathan are in charge of the operation with Graeme in charge of the ice-cream manufacture and wholesale business and Jonathan The Ice Cream Farm visitor attraction which brings in three-quarters of a million visitors a year.

Their success encouraged them to move out of farming but the milk to produce up to 10,000 litres of ice cream a day still comes from 500 plus Friesian cows grazing in the surrounding fields.

Ed Warrington, Wholesale Manager for the ice-cream manufacturing business, said: "It takes us 24 hours to pick up the milk from the local milking parlour, pasteurise it and turn it into ice cream.

Harlech called us to talk about a partnership and it made perfect sense -- both of our brands have good recognition locally and we share the same values as we are both family businesses.

This has opened up much bigger markets as they supply to a much wider area taking in all of Wales, the North West and the West Midlands."

"Cheshire Farm Ice Cream have nine vans but with us they now have another 65 vehicles delivering their products six days a week and they now have the potential for hundreds of new customers across the whole of Wales.

"This year we are expecting an increase in sales of over 300 per cent and we are training our 30 strong sales team in selling over 20 varieties of Cheshire Farm Ice Cream which we see as a top quality product with a wide appeal."

Cheshire Farm Managing Director Graeme Fell added: "I'm very much looking forward to 2025. We have a symbiotic relationship with Harlech and work together to our mutual benefit."

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