Country roads – deadlier than you THINK!

Cheshire Fire and Rescue Service is supporting the THINK! country roads campaign. This campaign warns drivers of the dangers of country roads, using the strapline: 'brake before the bend, not on it'.

59% of fatal road accidents occur on country roads. In 2015, 10,307 people were killed or seriously injured on country roads in Great Britain.

The highest contributory factor to killed or seriously injured casualties on rural roads is loss of control, which is frequently associated with inappropriate speed at bends.

These roads often have sharp bends, blind bends and unexpected hazards. So brake before the bend to give yourself time to react and stay in control.

Country roads – the facts

• 59% of fatal road accidents occur on country roads.
• Three people die each day on average on country roads.
• A third of fatalities on country roads happen on bends
• The number of people killed on country roads is 10 times higher than on motorways.

CLICK HERE for safety advice for motorists